I had worked with this client in the past on other projects for her place of worship and she reached out to me with this project for her employer. We developed this mailer for a fundraising tribute following the unexpected loss of a beloved member of their community. I created the Annette’s Torah medallion using an illustration created by the Academy’s art teacher, pulling in the torah scroll graphic elements and using the Akiba Yavneh icon at each side. We worked to balance the large amount of information presented with allowing appropriate emphasis on various parts while still maintaining consistent type treatments. The document is a gatefold, opening at the center, echoing the Torah scroll.